Reputation and Strategic RiskMeasuring, correcting, monitoring
The reputation of a business and of its leaders bears on its sales, its recruitment, the confidence of its partners and its value. We measure it, identify the risks it poses to your strategy and help you oversee corrective action over time.
Chief executives whose company’s reputation bears on sales, recruitment, financing or a sale.
A map of strategic risks, each assessed for its possible impact on results.
Reputation audit, risk map, plan of adjustments.
If you wish, bespoke monitoring tools, designed and maintained for you.
Why is reputation a matter for the chief executive?
Reputation influences the price customers are prepared to pay, the ease of recruitment, the terms offered by banks and insurers, and the value an acquirer places on the business. It is built over years and can be damaged in days. It does not appear on the balance sheet, but it is always reflected in the profit and loss account in the end.
How does the audit work?
Measuring
We record what is said about the business and its leaders in the press, on social media, on review platforms and in specialist sources: who is speaking, where, with what reach and in what tone.
Mapping
From this we draw up a map of strategic risks: commercial, employer, financial and regulatory reputation. Each risk is assessed for its likelihood and its possible impact on results.
Correcting
We propose concrete, prioritised adjustments: communication, practices, governance, priorities. You decide what is taken forward.
Bespoke monitoring, designed and maintained for you
So that managing your reputation does not rest on a one-off audit, we can then, if you wish, design monitoring tools suited to your business and your sector. They follow weak signals, alert you to what matters and measure the effect of the corrective actions under way. We maintain them over time.
Frequently asked questions
What does the reputation audit measure?
What is said about the business and its leaders, where, by whom, with what reach and in what tone, and how those signals relate to the strategic risks the business faces.
What do you mean by a strategic risk?
A risk capable of changing the long-term course of the business: loss of customers, difficulty recruiting, poorer financing terms, a discount at the point of sale.
Can we start with the audit on its own?
Yes. The audit and the risk map form a complete engagement. Bespoke monitoring and support with corrective action are offered afterwards, and only if you ask for them.
What is your reputation worth, and what does it put at risk?
We reply in writing within 48 working hours.
