Reputation and Strategic RiskMeasure, correct, monitor
Your company’s reputation, and your own, shows up in sales, hiring, partner confidence and company value. We measure it, identify the risks it creates for your strategy and help you manage corrective action over time.
CEOs whose company reputation affects sales, hiring, financing or a sale of the business.
A map of strategic risks, each one assessed for its potential impact on results.
Reputation audit, risk map, action plan.
If you choose, custom monitoring tools, designed and maintained for you.
Why is reputation a CEO-level issue?
Reputation shapes the price customers are willing to pay, how easily you hire, the terms banks and insurers offer, and the value an acquirer puts on the business. It takes years to build and days to damage. It never appears on the balance sheet, but the P&L always reflects it in the end.
How does the audit work?
Measure
We capture what is being said about the company and its leaders in the press, on social media, on review platforms and in specialist sources: who is talking, where, with what reach and in what tone.
Map
We turn this into a map of strategic risks: commercial, employer, financial and regulatory reputation. Each risk is assessed for its probability and its potential impact on results.
Correct
We recommend concrete, prioritized adjustments: communication, practices, governance, priorities. You decide what moves forward.
Custom monitoring, designed and maintained for you
Managing your reputation should not depend on a one-off audit. If you wish, we then design monitoring tools built around your company and your industry. They track early warning signals, flag what matters and measure the impact of the corrective actions underway. We maintain them over time.
Frequently asked questions
What does the reputation audit measure?
What is said about the company and its leaders, where, by whom, with what reach and in what tone, and how those signals connect to the company’s strategic risks.
What do you mean by strategic risk?
A risk that can change the company’s trajectory for the long term: losing customers, struggling to hire, tighter financing terms, a discount when the business is sold.
Can we start with the audit alone?
Yes. The audit and the risk map are a complete engagement on their own. Custom monitoring and support with corrective action come afterward, only if you ask for them.
What is your reputation worth, and what is it putting at risk?
Peter Guillon will call you back within 8 business hours.
